The book aims to accentuate the theme of the falla: the loss of freedoms. In this way, it projects, through various graphic resources, oppression, difficulty of expression and blockage. For this reason, the design is based on the union of two sides of the booklet using two fasteners, which give it an appearance of oppression and blocking due to its difficulty in opening and reading it. Visually, the fastener, being metallic and with plates on both sides, generates a hard and uncomfortable image: that of hindering claws. The title is applied with a stamp in red ink and is repeated one line lower each time until the color loses intensity, simulating the voice that called loudly at the beginning but loses energy with the passage of time.
In the layout, the change in alignments is played to circumvent the highly framed grid generated by the use of fasteners and thus create a point of rebellion. It continues inside with the red color of the title that permeates even some of the images to reflect restlessness and a state of alert.
In the llibret the monographic part and the part of the Fallas commission have been separated, but both are bound in the same volume. That is why it consists of two beginnings and depending on the fastener you open, you will find one part or the other, both of which are in the center, with the cover of the book: a red cardboard. A functional way to resolve this thematic separation, but without the need to turn the book, since the fastener system - in addition to reinforcing the idea of oppression - allows you to change the side of the spine. In case of loss, theft or censorship of some pages, the numbering appears hidden under the fasteners.
Collaborate
Iván Esbrí, Javier Mozas, Antonio Pérez-Collado, Cristina Doménech, Alberto Haller, Alejandro Lagarda, Víctor Benlloch, Boro M. Tarín, Javier M. Tarín, Manuel S. Sardí, Carlos Austín, Colectivo Foko, Guillermo Berman, Javier Valiente, Paloma de Luis, Gil-Manuel Hernández
Design
In collaboration with Irene Usero, Ana Pérez
Lectura web
https://shorturl.at/qsDLT
